The Kerala Tourism has decided to come with mobile-based services and IT-based projects like mobile website, WAP guide, applications and Bluetooth Kiosks to connect visitors with tourism department of Kerala any time. It is a strategically part of Kerala tourism to promote their tourism products globally said by Kerala State Tourism minister Mr. A.P. Anil Kumar in press release at Thiruvananthapuram.The Kerala Tourism won five times national award in the last decade. The Kerala Tourism started their website with 50 visitors per day in year 1998 but now days 7000-8000 visitors land per day on official website of Kerala tourism.
The Tourism department also active in social media campaign like facebook, you tube, twitter, and different micro blogging sites. The Kerala tourism official said that our tourism promotion video viewed by three million viewers in a year on YouTube. It has also near about 1.76 lakhs fans on Facebook and 9500 followers in Twitter.